The range

Directions we already produce.

24 starting points across four families. None of them are fixed products — each one is a direction you can take with your own brand, language and packaging, or use as the starting point for development.

Private label hair colour range

Colour formats

Colour products for grey coverage, root work and fashion shades.

Colour is not one product. The application method, the shade expectation and the age of the end user decide which format actually sells. We build the format first, then the shade story, then the kit around it.

Hair Colour in detail
Private label hair care range

Wash and repair

Shampoo, conditioner and treatment built as one routine.

A wash line lives or dies on whether the products make sense together. We start from the result the customer wants — repair, moisture, smoothness or colour care — and add only the SKUs that carry that result.

Hair Care in detail
Private label scalp care range

Routine-led value

Scalp products that work as a routine, not as isolated claims.

Scalp care sells on the routine: cleanse, treat, exfoliate, maintain. The applicator does as much work as the formula, because it makes the step easy to understand and easy to repeat. We keep the wording cosmetic and the usage instructions explicit.

Scalp Care in detail
Private label styling range

Visible result

Styling products that show their result in three seconds.

Texture, lift, hold and definition are the easiest benefits to demonstrate on video and the hardest to fake on a shelf. We define hold level, finish and hair type before scent or decoration, because those three decide whether the product gets reordered.

Styling in detail

Not sure where to start

Send the brief and we will narrow it.

Tell us the market, the channel and the price point. We will point at two or three directions that actually fit rather than sending the whole catalogue.

Sample before MOQ · Documents per market