For ecommerce

A hero product that films well and reorders.

On a marketplace listing, the product has three seconds and a thumbnail. Styling and scalp care usually win that test; a shampoo needs a stronger story because the result is invisible in a still image.

Ecommerce sellers reviewing private label hair care

The brief

What this buyer usually brings.

Sellers usually arrive with a category and a competitor listing. The useful work is working backwards from the demonstration: what does the customer see happen, and what product makes that visible.

Recommended route

Ready-to-brand, with packaging chosen for photography

Send these five

  1. 01

    The listing or channel you are selling on

  2. 02

    The competitor product you are measuring against

  3. 03

    What the demonstration will show in the first three seconds

  4. 04

    Whether you can shoot your own before-and-after images

  5. 05

    Return rate expectations — some formats generate more questions than others

Starting points

Products this buyer usually begins with.

Not a fixed list. It is the shortlist that tends to survive the first conversation without changes.

Ecommerce sellers

Ecommerce sellers — common questions

Ask your own question
Which products photograph best?

Powder, clay and foam formats show texture immediately. Oils and serums photograph well as objects but need a demonstration to explain the benefit.

Does packaging matter more online than in a store?

Yes, but differently. Online it has to read clearly at thumbnail size. That usually means fewer words, a stronger silhouette and one obvious colour.

Samples

Tell us how ecommerce sellers sell, and we will start there.

Send the channel, the price band and the routine the customer already has. We will confirm which of these products fits and what a sample involves.

Sample before MOQ · Reply within one working day