Hair Care · SLV-HC-001
Daily Shampoo
The base SKU of every wash line
- 300 ml
- 500 ml
- Salon litre
For salons
A retail line that carries the salon name.
A salon line works when the retail product is the one the stylist already reached for. That means starting from the backbar routine, not from a catalogue, and sizing the retail pack so the take-home step feels like the same product.
The brief
What this buyer usually brings.
Salons usually arrive with a clear idea of the service and a vague idea of the product. The useful question is not “what do you want to sell” but “what do you already use in the chair, and what should the client buy on the way out”.
Recommended route
Semi-custom, with the shampoo and conditioner kept as a matched pair
Send these five
- 01
The routine you already use in the salon, by step
- 02
Which product the client asks about most often
- 03
Retail size and backbar size you want
- 04
Whether the label carries the salon name or a separate brand
- 05
Roughly how many retail units you expect to sell in the first order
Starting points
Products this buyer usually begins with.
Not a fixed list. It is the shortlist that tends to survive the first conversation without changes.
Hair Care · SLV-HC-004
Conditioner
The pair that makes the shampoo reorder
- 300 ml
- 500 ml
- Backbar litre
Styling · SLV-ST-024
Smoothing Cream
Frizz control with a polished finish
- Tube
- Pump bottle
- Salon size
Do salons need a full range to start?
No. A shampoo and conditioner pair is enough to test retail, and it is the easiest to explain at the chair. Add the mask once the pair sells.
Can backbar and retail be the same formula?
Usually yes, with different fill sizes and often a different closure. Using one formula keeps the cost down and makes the retail pack an obvious take-home.
Samples
Tell us how salons sell, and we will start there.
Send the channel, the price band and the routine the customer already has. We will confirm which of these products fits and what a sample involves.
Sample before MOQ · Reply within one working day