Styling · SLV-ST-006
Sea Salt Spray
Texture and volume, visible immediately
- 100 ml
- 150 ml
- Travel spray
For small brands
Start with one product that can carry a brand.
The first order decides whether there is a second one. One product, properly packaged and properly explained, beats four products that each needed a compromise to fit the budget.
The brief
What this buyer usually brings.
Small brands usually over-scope. The brief lists six products because the catalogue has six; the money runs out before the packaging is right. Narrowing to one hero SKU is almost always the recommendation.
Recommended route
Ready-to-brand for the first SKU, semi-custom once it sells
Send these five
- 01
The one result your brand is about
- 02
Who buys it and where they currently buy it
- 03
Your retail price point, so the packaging can be sized to it
- 04
Whether you can handle a second order before the first one sells out
- 05
The market your label language has to work in
Starting points
Products this buyer usually begins with.
Not a fixed list. It is the shortlist that tends to survive the first conversation without changes.
Scalp Care · SLV-SC-003
Rosemary Scalp Oil
Ingredient-led hero treatment
- Dropper bottle
- Comb applicator
- Massage set
Hair Care · SLV-HC-001
Daily Shampoo
The base SKU of every wash line
- 300 ml
- 500 ml
- Salon litre
Hair Care · SLV-HC-024
Waterless Bars
Solid shampoo and conditioner
- Single bar carton
- Two-bar set
- Travel tin
What is the smallest sensible first order?
One SKU in one size. That gets you a real product, real photography and a real customer reaction, which is worth more than a wider range you cannot afford to promote.
Should the brand name or the product name lead?
On a first SKU, the product. Buyers search for what the product does, not for a brand they have never heard of.
Samples
Tell us how small brands sell, and we will start there.
Send the channel, the price band and the routine the customer already has. We will confirm which of these products fits and what a sample involves.
Sample before MOQ · Reply within one working day